Jay-Z-Backed Audio Tech Company to Launch Wireless Earbuds That Rival Apple AirPods

By: Niki McGloster

Jay-Z’s no stranger to investing in tech. The business magnate is now backing French audio tech brand, Devialet, which recently launched wireless earbuds, Gemini.

According to CNBC, the product is a direct rival to the Apple AirPods. At $299, Gemini carries a more premium price tag, but the features are worth it. The earbuds tout noise cancellation, patented technology that adjusts to movements from the wearer, eight hours of battery life, and wireless charging.
​
“Two years ago, we were struggling to decide which product we would want to launch next,” Devialet CEO Franck Lebouchard said in an interview. “The reason why we made that decision on true wireless was really around offering a great sound experience to many people, not only audiophiles.”

View this post on Instagram

A post shared by French acoustic engineering (@devialet)